(Last month, I drafted this blog post for posting today. I am grateful to Altman Weil for the article that inspired my post. Yet, I must also share my condolences to their team on the recent loss of Partner Ward Bower.)Read More
The recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.Read More
How do attorneys "get in front of" In-House Counsel? Four panelists who are in-house with Dallas companies Stevens Transport, PlainsCapital, Interstate Batteries, and The Beck Group answered questions at Thursday's LMA luncheon.Read More
Last week, Bloomberg BNA launched its inaugural “Big Law Business Summit” in New York. Many points were relevant to smaller firms, not just "big law." Three themes: the changing relationship as In-House Counsel take on more work, how collaboration externally and internally lifts all ships and impacts the client relationship, and how more must be done regarding cyber security.Read More
Before those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts. Ask for their opinions and you may receive creative ideas to help reach your target clients.Read More
Does your law firm really need a full-time marketer? Today’s digital and social tools provide vast opportunities for telling your story as a firm or as an attorney. Do this well and you influence today the employees you will attract in the future. But whom do you hire right now?Read More
Law firms and lawyers considering how to approach social media need to understand: one size does not fit all. In addition, it's important to outline how a platform will be used and measured, and what will be done with the information obtained via social media.Read More
Between now and May, 2016, the legal industry is in for a sea change. I hope I am wrong – at least to the extent that I have underestimated here and even more progress is made.
Many firms and individual attorneys have begun using social media and related analytics to boost business development. I predict the next 12 months hold a swift up-tick in broader adoption. Where will you fit in?Read More
7 steps on how lawyers can begin to use Twitter, followed by a few reasons why to use it to learn from and interact with your clients and colleagues.
1. You don’t have to tweet. You can observe from the sidelines. I recommend doing that to get a sense of how it works and...Read More
Update on live-streaming apps, Meerkat and Periscope, and how they might be used by attorneys and law firms. Inc. insights from Brian Fanzo, @iSocialFanz, of BroadSuite, and Mark Kaye, @MarkKayeShow - podcaster, radio host, social media maven.Read More
Here are tweets and highlights from Day Three (4/15) of the 2015 Legal Marketing Association (LMA) International Conference. There's a LOT here -- you may want to bookmark this page and return for tips during the year.Read More