Aa marketer empowered with 360-degree vision can help you obtain greater value from your niche specialists.Read More
(Last month, I drafted this blog post for posting today. I am grateful to Altman Weil for the article that inspired my post. Yet, I must also share my condolences to their team on the recent loss of Partner Ward Bower.)Read More
A Video Business Card could be a simple and effective means for promoting your business and services, and connecting you with others. This post includes 9 Steps for Your Own Solid VBC, and notes on video and compliance with TDRPC/Bar advertising rules.Read More
The majority of internet traffic will soon come from video. You can use video to demonstrate your knowledge effectively for clients and prospects who seek to research you online to aid their decision-making regarding a possible activity or potential need for legal services. And, you can do so in compliance with bar rules.Read More
Attorneys and other professionals sometimes fall into the trap of Scarcity Mentality. It can stunt growth and is, as Stephen Covey describes it, "the zero-sum paradigm of life." Don't be the scared attorney in this story...Read More
It's time you went LIVE. Or, at least had some recorded videos among your arsenal to display your abilities, knowledge, point of view, and "humanness." It's time for your "close-up" via video.
In this post, I want to showcase a colleague, Mark Neace, of SyncLab Media. Recently, we were at a cocktail event where an attorney mentioned that he had never really considered video because he couldn't quite see the value of it. I found Mark's reply (below) to be clear, and on-point -- and I wanted to share it with you:
"Video content is the most valuable type of content that can be added to any marketing platform - website, email, social - you name it. If you want to increase the quality and performance of your marketing efforts, add video.
"The most compelling reason is that Google loves video, or they would have never acquired and invested so much into the YouTube platform, which is now the most popular search engine right behind Google itself. Every social platform, whether it allows native video uploads or simply links to video content, places a higher search value on posts that include video. Email campaigns perform better with embedded and/or linked video. Web pages with video achieve higher search rank and conversion rates than those without video.
"Whether your business marketing goal is brand awareness, product or service exposure, inbound or outbound marketing, or showcasing subject matter expertise - video is the best tool to integrate with a defined digital marketing strategy to achieve success."
Flip Cat always works with a broad range of savvy allies who are leaders in their fields. We work with SyncLab on video and other digital and integrated marketing initiatives. More on this in the weeks to come -- as we focus (pun intended) on video during September.
Compliance & the Bar Rules: Are you interested in expanding your message and engaging prospects via video...but have concerns about execution within the TDRPC & SBOT Bar Rules? Contact Flip Cat today to arrange a consultation and/or a seminar or ethics CLE for your team. We strive to keep you compliant - so you can focus on your clients.
Highlights of key points from the recent April conference of the Legal Marketing Association: Client Feedback, Business Partnership/Business Development, Value of Visual, Involve Marketing/Extend Your Insights.Read More
The recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.Read More
Three Friday articles: 1. How one firm is deepening its understanding of clients2. Is it time for you to finally write that book? 3. What would you do if the electricity failed just as you step on stage to speak? Lessons for speakers and presenters.Read More
How do attorneys "get in front of" In-House Counsel? Four panelists who are in-house with Dallas companies Stevens Transport, PlainsCapital, Interstate Batteries, and The Beck Group answered questions at Thursday's LMA luncheon.Read More