(Last month, I drafted this blog post for posting today. I am grateful to Altman Weil for the article that inspired my post. Yet, I must also share my condolences to their team on the recent loss of Partner Ward Bower.)Read More
It's time you went LIVE. Or, at least had some recorded videos among your arsenal to display your abilities, knowledge, point of view, and "humanness." It's time for your "close-up" via video.
In this post, I want to showcase a colleague, Mark Neace, of SyncLab Media. Recently, we were at a cocktail event where an attorney mentioned that he had never really considered video because he couldn't quite see the value of it. I found Mark's reply (below) to be clear, and on-point -- and I wanted to share it with you:
"Video content is the most valuable type of content that can be added to any marketing platform - website, email, social - you name it. If you want to increase the quality and performance of your marketing efforts, add video.
"The most compelling reason is that Google loves video, or they would have never acquired and invested so much into the YouTube platform, which is now the most popular search engine right behind Google itself. Every social platform, whether it allows native video uploads or simply links to video content, places a higher search value on posts that include video. Email campaigns perform better with embedded and/or linked video. Web pages with video achieve higher search rank and conversion rates than those without video.
"Whether your business marketing goal is brand awareness, product or service exposure, inbound or outbound marketing, or showcasing subject matter expertise - video is the best tool to integrate with a defined digital marketing strategy to achieve success."
Flip Cat always works with a broad range of savvy allies who are leaders in their fields. We work with SyncLab on video and other digital and integrated marketing initiatives. More on this in the weeks to come -- as we focus (pun intended) on video during September.
Compliance & the Bar Rules: Are you interested in expanding your message and engaging prospects via video...but have concerns about execution within the TDRPC & SBOT Bar Rules? Contact Flip Cat today to arrange a consultation and/or a seminar or ethics CLE for your team. We strive to keep you compliant - so you can focus on your clients.
Before those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts. Ask for their opinions and you may receive creative ideas to help reach your target clients.Read More
Update on live-streaming apps, Meerkat and Periscope, and how they might be used by attorneys and law firms. Inc. insights from Brian Fanzo, @iSocialFanz, of BroadSuite, and Mark Kaye, @MarkKayeShow - podcaster, radio host, social media maven.Read More
Periscope, Meerkat – these recently unveiled technologies may be relatively new or unheard of inside the law firm setting. Yet, they may offer a new way to connect with clients, learn more from them, and deliver information clients seek on the fly.Read More