(Last month, I drafted this blog post for posting today. I am grateful to Altman Weil for the article that inspired my post. Yet, I must also share my condolences to their team on the recent loss of Partner Ward Bower.)Read More
A Video Business Card could be a simple and effective means for promoting your business and services, and connecting you with others. This post includes 9 Steps for Your Own Solid VBC, and notes on video and compliance with TDRPC/Bar advertising rules.Read More
Highlights of key points from the recent April conference of the Legal Marketing Association: Client Feedback, Business Partnership/Business Development, Value of Visual, Involve Marketing/Extend Your Insights.Read More
The recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.Read More
Tonight: It's time to THINK LIKE A FAN! Brian Fanzo, @iSocialFanz, comes to Dallas to talk live streaming, Periscope, Meerkat, and how to leverage video for business and relationship building, and...how to Think Like a Fan. Social Media Dallas interactive event starts at 6PM, Geek House Dallas.Read More
Between now and May, 2016, the legal industry is in for a sea change. I hope I am wrong – at least to the extent that I have underestimated here and even more progress is made.
Many firms and individual attorneys have begun using social media and related analytics to boost business development. I predict the next 12 months hold a swift up-tick in broader adoption. Where will you fit in?Read More
7 steps on how lawyers can begin to use Twitter, followed by a few reasons why to use it to learn from and interact with your clients and colleagues.
1. You don’t have to tweet. You can observe from the sidelines. I recommend doing that to get a sense of how it works and...Read More
Here are tweets and highlights from Day Three (4/15) of the 2015 Legal Marketing Association (LMA) International Conference. There's a LOT here -- you may want to bookmark this page and return for tips during the year.Read More
Ran across this article during a Twitter search for #ABALawTech today, and it echoes several of the principles I have advocated for years. Author Jonathan Tobin worked in technology prior to law. Follow him on Twtter at @jontobinesq.Read More
The growth of online marketing and promotion, and the advent of Social Media have expanded the conversation around legal marketing, essentially confirming that entrepreneurial law practice is the wave of the future.Read More
“Twitter has helped me find clients; introduced me to new and interesting people, increased the speed and accuracy of my responses to industry news; and given me ideas for blog posts.” – Steve Dickman, CEO, CBT AdvisorsRead More
The rare but helpful Green Desk Frog.
Brian Tracy reminds us that the frog is the most important task, and one you are most likely to procrastinate if you don’t do some thing right now. But, the frog is also the one task that can have the greatest positive impact on your life and results at the moment.Read More