Before those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts.
Many lawyers will think of current clients and prospects when contemplating the design of website and social media content. You're missing a pool of fresh, candid feedback if you haven't also surveyed summer interns and new hires as to their impressions of your website and your social media profiles and posts.
- Ease of use - Is the website navigation logical to a new visitor?
- Attraction - What content, pages, and features attracted attention and motivated a visitor to learn more?
- Location - Where on the web did they search for you? What keywords and phrases did they use in searches, and on which platforms did they start their research of you?
- Value - Was the information they found (under your social media profiles or on your website or blog) a) related to what they expected to find, and b) valuable to their decision-making regarding the firm?
- Culture - Do the website and your respective social outlets successfully express the firm's culture?
This is a limited list, but you get the idea. Ask those interns and new hires for their opinions and they will appreciate being asked and being heard, and you will appreciate additional perspectives that may help refine your efforts.
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