Best practices for law firm/lawyer business
development, updates on relevant legal innovation,
technology, trends, and conference presentations.
The recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.
Read MoreTonight: It's time to THINK LIKE A FAN! Brian Fanzo, @iSocialFanz, comes to Dallas to talk live streaming, Periscope, Meerkat, and how to leverage video for business and relationship building, and...how to Think Like a Fan. Social Media Dallas interactive event starts at 6PM, Geek House Dallas.
Read MoreBefore those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts. Ask for their opinions and you may receive creative ideas to help reach your target clients.
Read MoreDoes your law firm really need a full-time marketer? Today’s digital and social tools provide vast opportunities for telling your story as a firm or as an attorney. Do this well and you influence today the employees you will attract in the future. But whom do you hire right now?
Read MoreIt's Not About "Marketing" the Law Firm Anymore, Part Two - What Marketers and Leadership Should Do
Read MoreIt's not about "marketing" the law firm any longer. It's about much more.
Read MoreLaw firms and lawyers considering how to approach social media need to understand: one size does not fit all. In addition, it's important to outline how a platform will be used and measured, and what will be done with the information obtained via social media.
Read MoreBetween now and May, 2016, the legal industry is in for a sea change. I hope I am wrong – at least to the extent that I have underestimated here and even more progress is made.
Many firms and individual attorneys have begun using social media and related analytics to boost business development. I predict the next 12 months hold a swift up-tick in broader adoption. Where will you fit in?
Read More7 steps on how lawyers can begin to use Twitter, followed by a few reasons why to use it to learn from and interact with your clients and colleagues.
1. You don’t have to tweet. You can observe from the sidelines. I recommend doing that to get a sense of how it works and...
Read MoreUpdate on live-streaming apps, Meerkat and Periscope, and how they might be used by attorneys and law firms. Inc. insights from Brian Fanzo, @iSocialFanz, of BroadSuite, and Mark Kaye, @MarkKayeShow - podcaster, radio host, social media maven.
After my post on the two neophyte live-streaming tools, Meerkat and Periscope, I was fortunate to attend a webinar on the same topic...
Read MorePeriscope, Meerkat – these recently unveiled technologies may be relatively new or unheard of inside the law firm setting. Yet, they may offer a new way to connect with clients, learn more from them, and deliver information clients seek on the fly.
Read More“Twitter has helped me find clients; introduced me to new and interesting people, increased the speed and accuracy of my responses to industry news; and given me ideas for blog posts.” – Steve Dickman, CEO, CBT Advisors
Read MoreStimpy & the red, candy-like button. Via Fark & Photobucket.
Original date: 11 Jan 2012
Last week, a client asked me, “Should I add a QR code to my business card.” My answer? That depends. The very next day, I saw a tweet leading to this article, “The Uncertain Future of the QR code.”
Read MoreOriginal date: 19 Dec 11
One key way to plug in, pay attention, learn, share, provide info, address issues, and (rinse and repeat) is to be active with Business Social Media. If you are new, here are a few basic steps and links to SoMe (social media) experts.
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