Twitter Round-up: A glimpse of notable comments, ideas, links, and articles. Topics relate to: law/legal practice, digital, analytics, social media for lawyers, ethics, innovation, SEO, business development, marketing, and the future of law.
BELOW: hackers make millions targeting merger firms · content structure for SEO · reference guide of social media tools for lawyers · your biggest critic is inside you · hierarchy can stifle collaboration · is your marketer prepared to buy and run IT?
"Law firms that advise on mergers once had to worry about a rogue employee trading on deal tips. Now, they have to worry about hackers doing the same." ~ @NYTimes article on 3 men who attempted to hack 7 NY law firms for deal info.
Great content has great structure - from Mike King (per Rand Fishkin) at the recent Digital Summit in Dallas. So...what does he mean? ThatLagubriousBlogsOfParagraphAfterParagraphAfterParagraph are disliked by Google and that a Best Practice in writing for bots as well as The Humans in this mobile age -- is to use brief paragraphs, section headings, bullet lists and graphics to increase ease and speed of reading. As you can see from the above slide, a viewer is more likely to linger (aka READ) your page when visual cues (stimulus) prevails.
GREAT reference guide on Social Media Tools for Lawyers ~ @FlipCatLLC, via Northern Illinois University College of Law
Tim Washer is funny. I make a point to catch his presentations in part for the entertainment factor. More importantly, from the slide & my tweet above, we often override some great ideas ourselves before anyone in the outside world has a chance to consider them. Thus, I emphasize that clients strive to manage the inner critic to avoid stifling the free flow of ideas because -- the more ideas you promote (allow to generate), the greater chance for stellar insights to see the light of day. Also, once you get in the practice of being creative on a regular basis, more and more ideas will come to mind and that will inspire and energize you.
@VerticalNerve is a Dallas-based digital firm. Pun aside that a firm with "Vertical" in the name tweets about silos - the tweet here echoed a question from the Dallas Digital Summit, "Who owns the website in a typical hierarchy?" In the early days (way back 20 years ago), websites were the domain of the IT leader and that was that. Today, many entities beyond the IT department have the responsibility to contribute and to analyze and synthesize the insights gathered from a healthy website. Similarly, I believe this translates to the current state of law: to fully serve the production of client solutions, a practice team or client team must consider the 360-degree contributions available beyond just the relationship partner or only the lawyers.
While leaders in tech and marketing have known for at least five years that their worlds were colliding and possibly shifting to where CMOs drive the demand for tech, some law firm operations and management are only just now awakening to the new landscape. Thus, I asked the questions above: Is your law firm ready? Is your marketer?
Your marketer should have a healthy, on-going relationship with a number of technically-savvy resources who help them stay informed of current trends, new technology, and potential security risks.
HAPPY NEW YEAR! SEE YOU IN 2017.
Flip Cat Consulting works with law firms, practice groups, individual attorneys, and other professionals to design marketing and business development strategy. We work onsite or remotely, from specific projects to global change management. Contact us to arrange a free consultation.