Twitter Round-Up December 10, 2016

Twitter Round-up:  A glimpse of notable comments, ideas, links, and articles from the prior week.  Topics relate to:  law/legal practice, digital, analytics, social media for lawyers, ethics, innovation, SEO, business development, marketing, and the future of law.

BELOW:  10 ways to repair online reputation · lawyers need tech skills to remain competent · how to bring conversational style to your writing · rankings are not a business goal · 7 ways to rock SEO · e-discovery & second requests · how google hummingbird works · the microsoft linkedin - what to expect

This was a busy week because of the annual Digital Summit in Dallas.  Here ya go:

Rankings are not a business goal. ~ @iPullRank (Michael King) at the 2016 Dallas Digital Summit (DDSum).
Mike King said this during his in-depth SEO session at DDSum.  Of course, he was primarily referring to rankings on Google and similar often-requested goals for SEO.  I believe the thought also pertains to legal rankings.  In recent years, the call has increased for lawyers and firms to eschew the pay-to-play lists, as well as ranking lists of all types – though the Chambers guides may be an exception.  The January 2017 Marketing Partner Forum provided an almost unanimous verdict from In-House Counsel:  ignore the ranking lists.  One holdout said, “I do read Chambers.  …though, I have never used it to hire someone.”

7 Facts About Cats that will Help Rock Your SEO ~ @Wilde_Agency
I try to refrain from the use of too many things "cats" in my content because I know it may be off-putting to some.  The title of this item might make you ignore the content, and I encourage you to reconsider.  For example: "Fact #3: Cats don’t want to be told to what to do. But they will follow you if they see a benefit in it."

What Sets Second Requests Apart from Other eDiscovery Projects ~ @kCura

How Google Hummingbird Works ~ @NeilPatel

Microsoft Acquires LinkedIn -- Reveals What's Next ~ @Verge

Flip Cat Consulting works with law firms, practice groups, and individual attorneys to design marketing and business development strategy.  We work onsite or remotely, on specific projects or global change management.  Contact us to arrange a free consultation.