It's time you went LIVE. Or, at least had some recorded videos among your arsenal to display your abilities, knowledge, point of view, and "humanness." It's time for your "close-up" via video.
In this post, I want to showcase a colleague, Mark Neace, of SyncLab Media. Recently, we were at a cocktail event where an attorney mentioned that he had never really considered video because he couldn't quite see the value of it. I found Mark's reply (below) to be clear, and on-point -- and I wanted to share it with you:
"Video content is the most valuable type of content that can be added to any marketing platform - website, email, social - you name it. If you want to increase the quality and performance of your marketing efforts, add video.
"The most compelling reason is that Google loves video, or they would have never acquired and invested so much into the YouTube platform, which is now the most popular search engine right behind Google itself. Every social platform, whether it allows native video uploads or simply links to video content, places a higher search value on posts that include video. Email campaigns perform better with embedded and/or linked video. Web pages with video achieve higher search rank and conversion rates than those without video.
"Whether your business marketing goal is brand awareness, product or service exposure, inbound or outbound marketing, or showcasing subject matter expertise - video is the best tool to integrate with a defined digital marketing strategy to achieve success."
Flip Cat always works with a broad range of savvy allies who are leaders in their fields. We work with SyncLab on video and other digital and integrated marketing initiatives. More on this in the weeks to come -- as we focus (pun intended) on video during September.
Compliance & the Bar Rules: Are you interested in expanding your message and engaging prospects via video...but have concerns about execution within the TDRPC & SBOT Bar Rules? Contact Flip Cat today to arrange a consultation and/or a seminar or ethics CLE for your team. We strive to keep you compliant - so you can focus on your clients.